Virtual Trading Room is the first financial social network connecting the retail world with the institutional one not only in Italy but worldwide. The innovative social network is structured in a very easy way, recalling Facebook in terms of instant messaging and characteristics of the accounts.
Users are financial and corporate professionals, managers, traders, brokers and investments societies, real estate agents and companies. Once registered, all users can update their profiles to make all others aware of their past work experiences (like on LinkedIn), they can also interact with other users looking for the profiles they are interested in, follow them and communicate with them. This constant connection also works as an effective tool to exchange best practices and to learn new operational techniques.
Virtual Trading Room has three technical sections: finance, real estate and companies. In all three sections there are specific operational tools for users to boost their online activity, also to create a real internal market place.
Virtual Trading Room was launched by UCapital, a company active in financial advisory born to connect the retail world with the institutional one. In fact, UCapital's mission is the one of assuring equal opportunities to all actors of financial market. As its social network, UCapital has three similar divisions: corporate advisory, financial markets and real estate. UCapital stands out in the Italian corporate world as the first structured company able to support Small and Medium Enterprises (SMEs) together with all traders with the same professionality used by business banks with institutional investors.
When talking about Virtual Trading Room, Gianmaria Feleppa - UCapital president and founder - recently declared "We are ambitious, brave and we strongly believe in what we do...we have done all alone in launching Virtual Trading Room and nothing similar exists in Italy at the moment". In fact, what exists today are "social trading platforms", with very limited users working more as blogs.