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China invests on Italian fashion

Chinese successful brands purchase and imitate Italian couture

China invests on Italian fashion

Claudia Astarita

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Roberta di Camerino's unique bags style has convinced the private Chinese fund  - United Trademark Group - to finance it in order to relaunch the brand on the market. As a result, the CEO Ercole De Cesare will closely work with Yuexi Pan and Cedric Devroye to develop the business internationally. This is just one among the examples of Chinese investments on Made in Italy couture.

The popular brand Krizia was purchased by Lady Zhu. According to Forbes, Mrs Zhu ChongYun is one out the 25 biggest names within globalised fashion and one out the 23 Chinese women with a ultra-billionaire asset. Her company - Marisfrolg - is based in Shenzhen and it has about 400 shops in China, Macao, Singapore and South Korea. Surprisingly, her motto is always to tell the client that "the dress does not suit her".

Another successful example is the state "moloch" XinXin Cathay - clothing astronauts, the army and politicians - that has purchased the textile know how of Tessitura Majocchi. Its aim was to create a strong international leisure and sport brand conquering the international market, i.e. JH 1912.

Milan was the springboard for Giada, the Chinese brand backed by RedStone Haute Couture founded by Yizheng Zhao. From this city the brand conquered the European market. But the list of Chinese trademarks having a clear Italian imprinting has not finished. For instance, Ricostru was created by a graduated student of the Marangoni Institute and a group of young stylists in his atelier in Guangzhou. The name was inspired by the Italian word "ricostruzione" (reconstruction) in order to point out the fact that the brand philosophy looks at the classics within a timeless perspective.

The Italian Miss Sixty was also purchased by the Chinese group Trendy, whose CEO Mr Xu has made an alliance with 10 Corso Como in order to replicate the shop model in China. As a result, there is already a 10 Corso Como in Shanghai.

To sum up, it is undeniable that Italian and Chinese fashion are successfully walking hand in hand on the international markets, conquering clients all over the world.

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