According to the Hong Kong daily
Not only France, but also Australia, Chile and Spain are doing better than China, securing together the 44% of the local market.
By interviewing several wine retailers in China, the South China Morning Post got the impression that Italy has been too slow to enter the market, which is a pity because, in terms of both quality and price, Italy has the capacity to offer much better products. The problem with Italy is that both small and big producers are aiming at entering the market themselves, which is impossible as not many people China know what Italian wines are.
However, the fact that Chinese distributors are changing their approach to foreign wineries, becoming more and more interested in cooperating with them on branding (which means they want to co-own the brand to better promote in in their country), may open new opportunities to Italian labels. Or at least to those that will prove interested in adopting this new business model.
As reminded by the Hong Kong daily, "Italy lacks the brand recognition and association with luxury, history and quality enjoyed by Bordeaux in China." But here is where the Prosecco could help! With bubbles becoming more and more popular in China, Prosecco could be the perfect compromise for those interested in good taste at competitive prices.