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IFF launches a project to commercialize Italian quality products in China

The new pan Asiatic corporation based in Shanghai promotes the right formula to spread Made in Italy abroad

IFF launches a project to commercialize Italian quality products in China

Claudia Astarita

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The initiative is the result of the cooperation between three remarkable partners: Hangzhou IFF Investment, Penta Hong Kong and SRE Singapore. The first is proud of its more than 3000 distributors present throughout China. Penta's strength is represented by its rich financiers, while SRE Singapore stands as a giant in the field of big malls management. Among them the Raffles City Singapore, considered as one of the best in the world.

The IFF Fashion Center project involves the creation of eight new Fashion Centres, that will be located in China's major an minor cities such as Shanghai, Shenzhen, Changsha, Hangzhou, Beijing, Wuhan, Shengyang and Xiamen. Within these Centres, 300 Chinese distributors  - carefully selected by IFF - will expose Italian products to be purchased both for wholesale and for retail.

The first opening will be celebrated in September 2016. An ad hoc e-commerce platform will give potential clients the chance to access these new products online.

In order to gather the best Italian companies that will make this project successful, IFF have decided to select 200 enterprises selling the items that will make the 2016/2017 fall-winter collection.The selection will take place in Milan, on the 6th and 7th of October 2015.

Worth mentioning is that IFF Fashion Center project can also count on a few other strategic partners with a great knowledge of both Italian and Chinese markets. Among them, the Retaily Group, an agency including a network of experienced professionals specialized in consultancy for Italian companies interested in entering Asian markets. Another worth mentioning partner is Oriented Italia (mainly associated with Retaily), which has a long-term proficiency in managing purchase and distribution projects in Asia. Its key task will be to guarantee the best contacts to IFF Centres.

Finally, it is important to stress that Italian companies involved in this project are not expected to invest on it and that collaboration contracts will have a 5-years term. Moreover, Italians will initially enjoy a sort of "free zone", without taxes and custom fees, in order to boost the first stages of this new business.

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