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Italian e-cigarettes expanding in Europe

After Serbia and Slovenia, Smooke is opening new stores in Spain

Italian e-cigarettes expanding in Europe

Claudia Astarita

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Smooke another world is an Italian company specialised in the production and distribution of electronic cigarettes. Thanks to a solid network of 250 national stores, most of them located in the North of Italy, Smooke is currently strengthening its presence in Europe. After opening two retail stores in Slovenia and one in Serbia, the company is planning the launch of four new stores in Spain (two in Barcelona, one in Madrid and one in Sevilla), while six more retail points might be opened by the end of 2013.

Smooke's commitment is the one of offering smokers "a healthier lifestyle", transforming their difficult-to-be-dismissed habit into something that is as enjoyable as before, but healthier for themselves, their families, and the environment they are living in, just switching from a traditional to an electronic cigarette.

Founded in 2010 by Ramon Vallar, Filippo Riccio, Alessio Cipullo, and Alessandro Riccio, Smooke has been the first Italian company to open a store specialised in electronic cigarettes in Italy, in Piazza Rivoli in Turin. Thanks to its founders dynamism as well as the winning idea to commercialize only made in Italy aromas and mixtures, in two years only the company managed to produce a compartment of about 5000 employees and a turnover of 350 million euros.

Smooke co-founder and CEO Filippo Riccio believes that "if our customers want to quit smoking, we will lead them down a path where they can vape mixed liquids having an initial nicotine content of 1.8%, and then reducing the content to 0.9% until reaching 0%. At this point, smoking or vaping the Smooke e-cig can become a daily meditation ritual that you can decide to give up or 'enjoy' with a new pleasure." And this is the reason why Smooke is expected to be successful in Europe as well.

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