In March 2016, the advertising agency
The celebrative event was held in Milan and it was called Akwaaba Milano, literally "welcome to Milan" in Ghana language. It was a crossroad between European and African cultures, in its short-form "afropean".
The key words of the event were music, photography, fashion, food and creativity. A lot of outstanding characters gave their contribution, such as Nana Brenu (creative director of the brand 1981) and representatives of the creative Afro-Italian startup Manukafashion.