The concept of
Although there are four Italians behind this company, Michele Busia, 1970, the franchising expert; Fabio Froro, 1974, the quality manager and store controller; Luciano Saldon, 1969, Ciocoyò master chef; and the IT manager Salvatore Arcifa, 1969, it had since the beginning a very strong international inclination. Accordingly, it is not a coincidence that its first store will be inaugurated in a few weeks in the hearth of London.
Michele Busia describes Ciocoyò as a new concept-brand / concept-store associating high quality, impulse purchase as well as luxury & comfortable interior design. Ciocoyò belongs to the category of "Luxury food", and it does not like to be described as a chocolate, an ice cream or a yogurt shop.
Two events have been organized to welcome Ciocoyò in London. On March 18-19, during the "Ciocoyò Day", free hugs will be distributed for every chocolate. On March the 19th, Piccadilly will host the Choco Night Event.
According to spoilers, the "must-taste" of the new Ciocoyò shop in Stratford are: hot chocolate; cold chocolate; ice cream & chocolate; wafel; ice tea infusions; creams & ice cream; velvets; barley & ginseng; tea & infusions; crepes; surprise baskets; hot creams, ice creams; yogurt; and water ice. If all this is true, it will be easy to become Ciocoyò addicted.