As Giovanni Mantovani, the Veronafiere-Vinitaly Ceo, explained to the Italian daily Corriere della Sera, the idea of adding children-friendly areas to a classic wine pavilion is something that has never been tried before, either in Italy or elsewhere in the world.
Thanks to a special mix of images, colours, videos, games, and specific learning paths, children will be able to learn more about wine, its origins, the way in which it used to be processed, and how important it is in Italian history and culture.
Today, teenagers tend to associate wine with freedom, buzz, and extreme entertainment. Only a few of them think about wine in terms of colour, perfume and flavour. All this is wrong because drinking wine should be something pleasant, not dangerous. There is a chance that if the awareness of wine traditions and symbolism raises among young children (and future wine consumers), they will probably grow up associating to the idea of drinking wine something better (and more authentic) than drunkenness.
The Expo Milan Wine Pavilion offers some interesting stirrings to parents and wine lovers in general, too. Among them, a reproduction of Emperor Nero's Domus Aurea, images explaining how to grow and harvest grapes as well as how to make wine. It will be possible to walk through installations where historic glasses and bottles will be on display, or through ad hoc "perfumes paths". Finally, in a futuristic wine cellar it will be possible to learn more about your personal wine-profile and order our favourite bottles. It goes without saying that wine-tasting areas will follow.