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Edicola Italiana, the innovative platform to access Italian newspapers

How Italy is embracing technological innovation benefiting the fruition of information

Edicola Italiana, the innovative platform to access Italian newspapers

Claudia Astarita

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A new platform has been launched to allow Italian and foreign readers to access the newspapers they like through the same website and have them available on their tablets, PCs and smartphones. Over 60 newspapers are currently available on Edicola Italiana, where clients can easily customize their profiles according to their needs. Families, for example, can access the platform with a single account linked to different profiles, and readers interested in a particular topic can easily use it to check who published something on that particular issue browsing magazines and newspapers' archives. Some customers will probably happy to learn that Edicola Italiana gives them the option of buying back issues of their favorite newspapers and magazines.

Edicola Italiana offers a very convenient "all you can read" subscription through which monthly magazines are accessible for a ?9.99 per month flat rate, and monthly and weekly magazines for ?14,99 per month. To test if they would enjoy reading their favorite daily newspaper through Edicola Italiana, customers can sign up for the "7 day trial" promotion.

Edicola Italiana is an innovative project backed by the Italian startup Premium Store and Consorzio Edicola Italiana, the association rounding up the major Italian publishers (Caltagirone Editore, Gruppo 24 ORE, La Stampa - ITEDI, Gruppo Editoriale L'Espresso, Gruppo Mondadori and RCS MediaGroup). The safety of e-payments is guaranteed by the Gestpay system by Gruppo Banca Sella, which is compliant with the highest safety standards followed by major International circuits.

The new platform launched by Premium Store was developed under the wing of the certified incubator Digital Magics, which invested ?1 million in the initiative. It also allows readers to access to several e-books as well as publishers' apps. Soon, those apps will become available to customers with the same credentials they use to enter Edicola Italiana, a move that will further simplify archives and news browsing.

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