SuperSummit gathers over a hundred experts from different business areas, who will provide valuable hints on how to stir away from the crisis, to innovate and finally, to avoid common mistakes. Any company can subscribe and take active part in the festival, by streaming an informative session. This international web meeting is on-demand, for free and will be broadcasted live in several countries.
The festival is based on the idea of creating an online network of over 50 thousand professionals from all over the world. Companies trying to spread promotional material will see their interventions rejected. The sessions run by companies will need to constitute valuable resources with an informative approach to the SMEs world. During the one-hour long sessions and workshops, a live chat will be available to address any question.
"99% of European enterprises are SMEs. Most of them are family-run businesses, often encountering generational turnover, in need of a new structural design of administration practices. In the tough economic scenario of today, 50% of the SMEs shut down after 5 years and usually the causes of failures are common", states Mr Montemagno.
SMEs SuperSummit will address some of these widespread issues, such as where to find funds or how to create smart and cheap advertising material, which accounting practices are most time efficient, which are the risks worth taking and which not, what strategy to choose for positioning the products and how to value human capital and seek for talents. For those interested in joining the event, the booking form is available online.