According to Mr. Babin: "Rome's majestic artistic beauty, its historical heritage, its art and culture have always been an unlimited source of inspiration for our collections". The reason why Bulgari has chosen this particular monument is because of their affective attachment to it: the city represents the heart of their history, the middle point between Via Sistina, where Sotiro Bulgari opened the maison's first store in 1884, and via Condotti, where their store is currently located.
In the occasion of its 130th anniversary, Bulgari maison decided to celebrate with a great party, last Wednesday, in the beautiful setting of Piazza di Spagna. Many VIP guests took part to the event: the beautiful actress Carolina Crescentini was shining in a marvellous dress laminated with gold; Rapti Gomez, wearing a peach suit; prince Giovannelli and the high-society woman Marisela Federici. Several TV stars and politicians were also present, such as the journalist Cesare Bonamici and the former mayor of Rome Francesco Rutelli, with his wife, journalist Barbara Palombelli.
The famous fashion house contributed in spreading the "Made in Italy" label all over the world. Currently, the fashion maison counts 300 boutiques in the most prestigious shopping centres around the world. Among them, the store on the Fifth Avenue in New York, and the biggest boutique "Bulgari Ginza Tower", in Tokyo.