Italy Today

Ermenegildo Zegna and his "grey eminences" ad campaign

Talented and high successful men chosen to celebrate Zegna's natural sartorial elegance

Ermenegildo Zegna and his "grey eminences" ad campaign

Claudia Astarita


Grey eminences are key figures occupying strategic position, no matter whether in the public or private sector. They are high successful men (there are unfortunately no woman among grey eminences) with proven intellect and culture, always exercising their power and influence behind the scenes.

Their ability, expertise and culture helped them to earn their success, but their flawless tailoring style also had a great impact on them. This is the reason why Stefano Pilati, the creative director of the Italian luxury menswear brand Ermenegildo Zegna chose them to be the protagonists the new Ermenegildo Zegna Couture collection, emphasizing its natural sartorial elegance.

The new Spring Summer campaign will be lunched in January, but it is easy to forecast that it will be welcomed as a great hit.

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