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Shopalike's map is very innovative because it allows a precise monitoring of the "cultural impact" of a country. The products taken into consideration for the map are all those items that can be defined as "derivates of artistic creativity". Within this umbrella definition we find works of art, textile products, antiques, books, audio-visual products, music instruments, maps, games and photographies.
Based on ShopAlike's map, within the EU Italy is ranked 7th as an exporter of cultural goods and 6th as an importer. Taking into consideration the total turnover of EU importers and exporters, Italy is at number 4 after the United Kingdom, Germany and Poland. Germany and the United Kingdom (UK) have performed really well over the last few years, exporting much more than what they import. In particular, the UK exported cultural goods for a total amount of 4290 billion Euros while Germany 903 million Euros. The most exported goods from the UK are the works of art, representing 50% of the total trade flow.
Besides the UK and Germany, Italy exports cultural goods for a total amount of 1 billion 773 million euros. Textile products (such as precious carpets) represent 24.9% of the business, followed by 23.5% of works of art, and books (21.9). Press and audiovisual products, together with musical instruments are doing quite well as well. With regard imports, the most required cultural products in Italy are the textile ones (25%), films and games (20%), together with books, musical istruments and works of art.