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How Pitti Uomo is advocating a contemporary lifestyle

Rock music is the theme of the fair, as "Rock and generally all music lives in fashion"

How Pitti Uomo is advocating a contemporary lifestyle

Claudia Astarita

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Pitti Immagine Uomo, which this year was opened for its 85th edition, has offerend a range of comfortable and trendy garments that suit the contemporary lifestyle.

Rock music is the theme of the fair. "Rock and generally all music lives in fashion," said the director of the fair, Lapo Cianchi.

The refined tailoring is presented by Bagutta, Car Shoe, Churchs, Felisi, Isaia and Lardini. The new classic and most exclusive materials come from the hand of Herno, Stefano Ricci and Altea.

Touch and L' Altro Uomo are the sections that highlight the eclecticism in the male wardrobe. "A place where the most visionary and avant-garde styles are installed" commented Cianchi.

The handicraft is increasing its weight in Pitti Uomo. In this way the space "Make" is dedicated to the reinterpretation of manual labor and attention to detail, with an updated and contemporary sensibility.

The signature Diesel Black Gold, created by Andreas Melbostad, is the guest of honor in this edition. He will present as a novelty his menswear collection with an original parade wrapped by a rock -chic spirit.

The pret- à -porter line by the stylist Chiara Boni Florentine, the original hats of Super Duper Hats, the prestigious shoes of Casamadre and the return of the Italian- Haitian designer Stella Jean are some of the most important events of this edition.

New talents have been located in "My Factory". Cianchi commented that in firms such as Gamp, In the Bosx, Overcome, Rico and Springa o Verba life is given to urban and sport clothes by fusing technology, music, art and design together.

In total more than 1030 companies from 30 different countries are present in the Fotezza da Basso inFlorence.

The men's fashion at Pitti Uomo is both modern and innovative and will showcase the latest novelties for the coming winter 2014 / 15.

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