Italy Today

Luxury in the World, a new way to promote Made in Italy

Among its priorities there is the one promoting participation to international exhibitions for upmarket products, and strengthening a union of companies to foster the internationalisation of handmade luxury items

Luxury in the World, a new way to promote Made in Italy

Claudia Astarita

-

"Luxury in the World is a slogan, a brand and a concept aimed at associating Italian leading companies and promoting them globally": here is how the newly born Italian group aimed at promoting Made in Italy all over the world introduces itself.

Managed by a team of experienced professionals, among whom we find Angelo Caroli and Carlo Piazzoli (Co-founders), Nadia Murabet (General Manager), this ambitious project is perfectly equipped to successfully launch Italian products wherever high quality and refined design can be extremely successful.

Among Luxury in the World priorities there is the one promoting the participation of Italian companies to international exhibitions for upmarket products; the one of strengthening a union of companies to foster the internationalisation of handmade luxury items; and the one of circulating a glossy magazine to disseminate all these crucial experiences and attract more partners and clients.

Some of its forthcoming initiatives, together with a selection of the main brands the group represents will be on display from 28 November to 1 December at Palazzo dei Giureconsulti, the headquarter of the Milan Chamber of Commerce, where an extraordinary and exclusive showcase will be on stage.

In May 2015, instead, Luxury in the World has already planned a 45-days world trip to bring the best of Made in Italy all over the world with a gorgeous showroom-plane flying from Emirates to Dubai, from Abu Dhabi to Doha, passing through Russia, China, South Korea, Hong Kong, Japan, India, Brazil, and the United States.

Many brands will be selected to join this incredible initiative, and Luxury in the World team has already clarified that they will represent all major Italian productive sectors. This choice confirms that Luxury in the World is not simply a far-reaching project that leading Italian companies have already joined, but also a unique meeting and contact point for new companies as well as investors, buyers and the general public.

Follow @castaritaHK

© Riproduzione Riservata

Commenti