Italy Today

Welcome to Cibus 2018 edition

The most relevant food Italian fair will be held in the city of Parma from 7th to 10th May

Welcome to Cibus 2018 edition

Claudia Astarita

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Cibus is coming back: the most relevant food Italian fair will be held in the city of Parma from 7th to 10th May, 2018. More than 3,000 exhibiting companies and a growing number of Italian and international buyers are expected in Parma.  The most innovative products will be displayed in a new dedicated area, the incoming programme for foreign buyers has been strengthened and a new exhibition pavilion will be opened.

The food sector has ended 2017 showing remarkable results: exports recorded a 7% increase confirming Europe, the United States, Canada, Japan, Australia and Russia as the main export markets. In Asia, the most popular destinations for Italian products are China, Hong Kong, South Korea, Thailand and Taiwan.

The role of Cibus as a platform for exports will be confirmed, this year, when buyers representing the most important global retailers will gather in Parma. Among them, Metro Canada, H-E-B, Sam's Club, Publix Supermarkets, Wakefern, Whole Foods and Kehe Distributors (from North America); Grupo Pao de Açucar and Cencosud (from South America); Mercadona, Coop Suisse, Rewe Group, Auchan Retail, Delhaize, Axfood, Sodexo, Marks&Spencer (from Europe); Womai, Metro Cash&Carry China, BHG Group, Daimaru, Aeon Group, Lotte, Emart, Village Grocer (from Asia); Panda, Carrefour, Lulu Hypermarket and Spinneys (from the Middle East). Some of the buyers will be able to visit the Parma region food valley.

The scouting and recruiting of key foreign buyers were carried out together with the Italian Trade Commission (Ice) and an international roadshow that Cibus has developed in the main target markets: at the Anuga Exhibition in Germany, in Paris and in the coming months in London, Hamburg, Tokyo during Foodex, and at the Summer Fancy Food of New York.

Cibus2018 will also feature a new pavilion built to meet the growing request for exhibiting space: an area dedicated to the most innovative and original food products available on the market, selected by a specific panel of experts. A Regional Food Court will also be set up to create ad-hoc spaces where cooking shows and tastings will be organised by specialised chefs and cooking schools.

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