When remembering their
Within this background, it becomes less surprising to discover that the Australia's culinary godfathers are Italians. We are talking about the Valmorbidas, one of the most prestigious families in Melbourne, whose members managed to accumulate a $310 million fortune through hard work and perseverance.
They have always been active in food and wine wholesaling and brand promotion. Carlo Valmorbida migrated to Australia in 1949 and soon after started importing his favourite Italian foods: tuna, canned tomatoes, olive oil, pasta, mineral water, caned fish, mozzarella, salami and espresso coffee. His son John his still acknowledging "his father's genius for knowing all Australians would love the food, wine and other products imported for the Italian immigrants". Actually, Carlo is broadly recognized as a "pioneer, not only in giving Italian migrants the food and wine they had been accustomed to in their mother country, but also by introducing it to the wider community". Moreover, it was because of the warm welcome Italian products received in Australia that "the Valmorbidas evolved from being a distributor of Italian food and wine to brand builders".
During an interview with BRW, John Valmorbida, one of Carlo's son, highlighted that the most stressing issue for Italo-Australian family business is succession, which is something he also needs to handle while approaching the need to pass his empire to the third generation of Valmorbidas.