"In the kitchen with Antonino" is the new branded content launched on Voiello's Facebook page and official website having as protagonist Antonino Cannavacciuolo, one of the most important Italian chefs de cuisine holding two Michelin stars.
The show, organized in 5 episodes, tells about the excellence of the well-known Italian pasta brand Voiello, praising the Campania culinary heritage and the treasures of the territory. Campania is Voiello and Antonino's homeland and the guests characterizing each of the five episodes are from Campania too. In particular, they are a fisherman from Pozzuoli, a farmer working on the slopes of Vesuvius and another one from Sorrento, a grower from Eboli, and a mum from Naples "migrated" to Milan but still in love with the scents of her home.
During "In the kitchen with Antonino", each of the five guests will bring a "treasure" typical of his/her territory as a gift to the Chef. All treasures are meant to evoke special memories, anecdotes and to inspire five unpublished unique recipes by Cannavacciuolo using Voiello pasta.
The branded content represents the first step towards a production of high quality social contents lasting throughout 2018 in partnership with the communication agency The Big Now. "In the kitchen with Antonino" will be distributed from January to March 2018 on Voiello's social channels and on the official website, with a dedicated section showing the episodes, Cannavacciuolo's recipes and the stories of specific ingredients and characters. The full episodes will also be available on YouTube. Furthermore, Voiello is side by side with Cannavacciuolo in the 7th edition of MasterChef Italia, which is currently on air.
Chiara Canedoli, Voiello's marketing director, has proudly commented the initiative, declaring "many fans on our Facebook account have asked to cook together with Cannavacciuolo...for this reason, we chose five true ordinary people who passionately cook every day with the excellences of their territory".